Tuesday, 27 December 2016

Choose Magento for Building a Powerful eCommerce Store

2016 has encountered a steady rise in the eCommerce industry. With the growing competition addressed by the eCommerce sector, both the small and large scale businesses across the world are not only willing to establish their online stores but, also develop their online stores with the aim of maximizing conversion and customer engagement.

While considering the advanced eCommerce technologies, Magento is one of the most leading open source eCommerce platforms that offers a wide range of advanced features to boost the visual appeal, functionality and content of online stores. Though, there’s a crunch of PHP-based open source eCommerce platforms, Magento serves to be a high-end solution since, it’s easy and simple to install and customize and developed on the Zend framework which, are accessible to the base system.

Following here, we would like to discuss on the core beneficial aspects of Magento which, certainly offers a competitive edge to the online stores.

Flexibility
Using Magento for developing your online store offers you the flexibility to work while depending on its size, budget and requirements of the business. Since, there is a range of templates and themes available for the platform, the developers can include some unique features for making the website universal.

Coding
Core coding of the platform is capable of integrating with 3rd party coding in a convenient way. Coding on Magento is not that much complex as compared to other eCommerce platforms. Furthermore, the coding process doesn’t get disrupted by unusual add-ons of extensions of future upgrades.

Administration
Administration of an online store becomes much easy with Magento as compared to other platforms. It helps online merchants to obtain a comprehensive and precisely-prepared performance report of the website with information on new product availability, market demand and much more. This in turn, helps them to chalk out the best strategy for boosting their business in the right course.

User-friendly site
Despite of being fast and dynamic, Magento is still quite simple thereby, making it extremely easy for the visitors to search and purchase product items all through the online store. eCommerce offers valuable elements for SEO, online marketing and catalogue management customized as per the clients’ needs.

At PHPProgrammers, with years of experience, we have been able to comprehend that a good
Online store is the base of delivering customer satisfaction and an enhanced user experience. Thus, we aim at building enterprise-class Magento development solutions which, are highly feasible and innovative as well.

Thursday, 22 December 2016

Tips to Boost Online Traffic of Product Pages of a WooCommerce Store

Every online store presumably wishes to gain recognition within their target audience base. This is the reason for which, every other company stresses on framing a winning SEO strategy. While detailing on the product pages of an eCommerce store, all the pages must be optimized for targeted keywords which, are relevant to the page. This will further help in driving traffic to the page where people most search for the site.



Keeping note of this fact, following here are some of the significant things to know for improving online traffic of the product pages of your WooCommerce website.

Keyword Selection
Keywords are known to be the building blocks of SEO. You can use unique keywords for optimizing the content prepared for each product. During the brainstorming session on keyword selection, you must think about what people might search while looking for the products. Thenafter, you will be able to place these keywords in the content, title, product description and meta descriptions to boost the rankings of that page.

Title and meta description
Title of the page and meta descriptions are two significant things which, appear on the search page. Thus, you must try to include keywords for that page in the meta description and title. This will further help in ranking the page higher since, it will become more clear for people about what the page is all about. Ideally:
The title must have the length in between 50-60 characters.
The meta descriptions must have the length in between 150-160 characters.

Unique product page content
You can add your company’s brand voice to the product pages by including some unique and meaningful content for the product descriptions. You can add your own version of description instead of just copying the product description provided by the manufacturer and place the keywords which, are more user-friendly.
Furthermore, you can even include product specifics like technical specifications, model number and general things as well for which, people will mainly search for who are not much familiar with the product.

Product reviews
Reviews help the online stores in a number of ways. Firstly, people prefer to see what users of the products have felt while using the product. Reviews serve as a potential source of word-of-mouth marketing which, gives the chance to know beyond product description to the potential customers. Thus, people tend to spend more time on the product page for reading reviews instead of searching the product review elsewhere.

The final takeaway
Conducting an effective SEO campaign helps your online store to be visible. Better SEO will help in increasing the sales and frame better reputation for the brand. While considering the aforesaid, efforts are also to be made for writing useful, descriptive and user-friendly content. Ideally, it serves as the preferable choice to seek for professionalized support of an adroit WooCommerce developer who has the competence and experience to build and manage SEO-friendly web pages that ensure steady online traffic.

Tuesday, 20 December 2016

5 Amazing Extensions for Boosting Sales of Your OpenCart-built Website

Not every online merchant gets the scope to be the popular choice of online shoppers. It takes a firm determination to build dynamic eCommerce stores that not only make the customers stay engaged but, also host a set of enterprise-class features as well. Most likably, while keeping eye on the competitive era of digital business, the most effective way to promote your online store is to make difference and stand ahead.


While considering the various eCommerce solutions, OpenCart is one of the most promising options which is pretty easy to use and can offer you the scope to add 3rd party modules for extending its functionality. Following here are the topmost extensions for your OpenCart-powered online store recommended by skilled OpenCart developers which, will aid in increasing the conversion rate thereby, boosting its sales.

SignUpCoupons
With this extension, the task of increasing your database becomes much easier. SignUpCoupons offers you the scope to attract new customers with lucrative discounts while signing up the online store. The module happens to be extremely customizable which, allows you to finetune the varied elements of the coupon including its validity, discount type, coupon email and store front sign up message as well.

ProductBundles
While applied properly, Product Bundling can increase the profits to a great extent and endure client satisfaction. ProductBundles happens to be an intuitive tool that helps in selecting products to add as per your choice, select the bundle details and choose display layout in just 3 simple steps.

PopUpUpsell
Upselling is being regarded as a marketing tactic which, provides a chance to customers to purchase the addons or upgrades like better specifications, better features and even the expensive version of the item which, they have chosen for maximizing value of the purchase. Furthermore, it allows you to include as many pop ups as you want thereby, assigning them into several products on the website. It typically serves as a simple yet effective way of increasing the income.

FreeShippingTeaser
Shipping costs certainly matter and is considered to be a top annoyance related to online shopping. FreeShipping teaser helps in boosting the online sales by informing the customers how much it is needed to spend for getting qualified for free shipping. Furthermore, it is customizable where, you can set the amount limit which hs to be reached for getting eligible for free shipping.

DiscountOnNextPurchase
It’s the best way of keeping the customers coming back for more. This extension will allow you to send one unique discount code after purchase. Furthermore, you will be able to customize all the email contents, type of discounts and which order status must be triggered. All the discount codes can be further easily tracked by admin.

Using these extensions will certainly help in making your OpenCart website more performing and sales-driven. Thus, for people with the urge of augmenting the standards of their eCommerce store and increase the number of conversions, implementing a concrete strategy along with a series of extensions would rightly serve their purpose.

Wednesday, 14 December 2016

An imperative guide to get your eCommerce site with OpenCart

Nowadays creating an online store is the easiest job with evolving of a number of open-source eCommerce platforms.  Multiple eCommerce solutions have enabled businesses to create their very own online shops like Amazon and eBay,  in just fraction of a time.  

However, amidst of a range of eCommerce software solutions, OpenCart is trending high in the market because of its out-of-the-box features. To add more, it has efficient order management, built-in multiple gateway payments and provides free support and software updates for lifetime.

Here are the necessary steps that you should follow to build your own online store at a minimum cost.

  1. Install OpenCart
For installing OpenCart, download its latest version from the authorized store of OpenCart. It comes as a ZIP File, and hence you need to extract the contents of the Zip file into a separate folder. After extracting, a folder named Upload comes up along with three text files, namely install.txt, license.txt and upgrade.txt. The upload directory includes the files that you need for uploading to your web host. Thereafter, copy all the files and folders of upload folder to the public directory of your web host. Then create your MySQL database with a new user attached it.
After you have done with these steps, open storefront of your site in a browser to start with the installation wizard.  However, the exact URL depends on where and how you have created the site.
On visiting the URL where you have uploaded our OpenCart files,  a pop-up of ‘Step-1: License' appears. You need to accept the License by ticking the 'I agree' statement. The consecutive step, 'Step 2: Pre-Installation' appears displaying the installation requirements, settings, and extensions. The next step is 'Step 3: Configuration', where you need to enter the database host,database name, username, and password created earlier for MySQL user.  At this step, you further need to put the username, password, and email for login into admin backend. Click on Continue and your will reach the final step or 'Step 4: Finished', which implies you have successfully installed Opencart.

2. Configure Your Online Store
You need to login to the administrative backend and set up categories to keep things on your store organized. Administrative dashboard appears which will provide all essential information. Visit the Catalog and delete all the existing categories to create your own.

3. Add Categories and Subcategories
You can have unlimited categories and subcategories to organize your product offerings on the site. For creating your own categories, click on Categories in the Catalog and fill Category Name, Meta tag descriptions, and  keywords. Under Data tab you can add other information like parent category, SEO keyword, sorting order, category images etc. Whereas under Design tab, you can choose your design layout.

4. Add Manufacturers
You can add manufacturers by simply clicking on Catalog and then selecting Manufacturers. The manufacturer form comes up where you need to enter the name of the manufacturer, stores applicable, SEO keywords, sorting order and logo.

With these basic steps, you can start with your own eCommerce site whenever you want at lowest possible costs. We, at PHPProgrammers are experts in launching businesses online and will provide you the most proficient OpenCart developer to fulfill your vision of exploring the online marketplace.

Friday, 9 December 2016

Striking features that make Symfony the ultimate PHP framework

When it is about web development for a business and you need to get it right, PHP frameworks are the tools. A PHP framework helps to get better structuring and faster working of your web application or site. So, if you have an efficient framework, you will be able to create a robust and high-performance website or application for your business.

A number of PHP frameworks like Laravel, Symfony, Zend, Yii, CakePHP are trending in the market today, but the decision is yours. While market studies show that Symphony is currently the leading PHP framework with about 1000 above code contributors, here is a small note to show why going for Symfony will not be a wrong choice.

  • Symfony created by SensioLabs in 2005 is definitely unique. It promotes the use of ORM (Organizational relational management), which is highly beneficial for huge database work.
  • Symfony is highly recognized internationally being one of the oldest frameworks to come in the market. It has already reached 300,000 above developers. This certainly assures you that choosing Symfony will deliver the best for your web application.
  • It is highly adaptable to most types of business platforms, infrastructure, and libraries.This makes use of Symfony a wise decision as it delivers application or website easy to sustain in the long run. Many businesses already using Symfony experienced that quality of application has enhanced and it is highly flexible. They can modify the app with changes in their business needs because of the reusable and testable codes.
  • Symfony allows a rigid object-oriented language and an MVC pattern to create more testable code. This is readily usable again in future and thereby saves your and your developer’s time.
  • An extensive cache system of Symfony is another plus point. It is highly easy to configure and hence you need not worry whether you are PHP expert or not.
  • It lets the users to add customized helper functions whenever needed and even alter the configuration handlers.

Symphony offers you some boundless advantages. With it, the time for development of scalable application and websites are greatly reduced and maintenance becomes easier. Altogether, it makes website or application development for you hassle free and apparently cuts a lot of your support costs.

On the whole, Symfony is the most preferred framework for many developers. They can help you to create, develop and maintain high-end complex web applications without spending much. With great flexibility, convenient accessibility, expert professional support and perfect inbuilt web practices, Symfony is the right choice of framework for you. PHPProgrammers having expertise in web development has pooled some of the best Symfony developer to help you build a robust application for your business.

Tuesday, 6 December 2016

4 Features of Laravel that Make it the Recommended Choice of Developers

Among the various PHP supportive coding frameworks, Laravel has drawn significant attention in the domain of web development. Since its initial release, it has emerged as a recommended option of developers because of its robust performance, extensive scalability and high-end features.

Hire Laravel Programmer

At PHPProgrammers, we boast a pool of experienced professionals who all are equipped with the skill set to deploy the efficient frameworks like Laravel at its best and facilitate flawless web application development.  Here in this blog, we would like to talk about the key features of this framework.

Routing System
The framework follows an amazingly easy-to-use and simple approach to routing. Most of the emerging PHP developers are not so familiar with anything other than the natural process to route systems. Typically, it facilitates more integrated control and flexibility over deciding on which route is being triggered on the application. Ideally, a directory is being developing for matching any desired URI. while creating the links, all you need to do is provide the route’s name and this framework will insert the correct URI automatically. Furthermore, this helps in changing the routes in the future course thereby, updating all the relevant links.

Unit-testing
It’s certainly a significant part of the Laravel framework which, runs almost hundreds of tests for ensuring that the new changes will not end up in breaking anything unexpectedly. It’s being popularly considered to boast a series of stable releases and is aware of the known failures as well. Over time, it started getting recognition and become a likeable option of the developers as well. Moreover, it’s easy to write unit-tests while writing your own codes after which, you will be able to run the tests with ‘Artisan’ command-line utility.

Application Logic
It can be incorporated within any web application irrespective of whether using the controllers or into the route declarations directly by deploying the syntax. This framework is being designed with the aim of giving privilege or flexibility to the developer of creating different types of products ranging from massive enterprise applications to small websites.

Automatic Pagination
It aids in preventing the application logic from getting unorganized along with a pile of pagination configuration. It gets into the count of selected data and db records by using an offset/limit called ‘paginate’ thereby, communicates with the framework regarding where it needs to place the paging links in view. The pagination system of Laravel was developed for developers and users to make the work easier, implement and change. The framework serves as the ideal option in handling these types of things in an automated way thereby, making the entire task easier.

Laravel helps in creating trendsetting applications which, are certainly simple to ease yet, deliver spectacular results. So, the next time you are confused with all your web development needs, seek for detailed consultation and expertise of an adroit Laravel developer to get into the right track and develop requirement-specific applications.